Digital Marketing

Drift2 helps businesses utilize search engine optimization (SEO), social media marketing, PPC marketing, local marketing and more to allow your business to thrive.

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SEO – Search Engine Optimization

Chances are you arrive at the majority of webpages you visit via a search engine. Google, Yahoo, and Bing are the head and shoulders on top of the rest of the search engines, with Google enjoying a whopping 67% of the market share. A widely accepted motto in the SEO world is “rank well on Google and the rest will follow.”  This is precisely the approach Drift2 takes when optimizing your webpages. We pay close attention to Google’s constantly changing search algorithms and employ the latest and most effective optimization techniques. We listen to what terms our clients want to rank for and select the most efficient keywords and optimize landing pages accordingly. These practices have helped to solidify our reputation as a leading Pittsburgh web marketing firm.

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Social Media Marketing

The Drift2 Pittsburgh web marketing team can also create and manage social media accounts for your business or website. This includes, but is not limited to, Facebook, Twitter, Instagram, LinkedIn, GooglePlus, and others. There are several proven social media marketing tactics that we can employ and would be glad to discuss with you.

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Local Listings

Drift2 has recently partnered with Yext to provide their clients a great service to help them keep all their local listings up to date.  With the PowerListings program we can, or you can easily post and update your local listings in over 50 local search/directory web sites.

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Often times, the best terms are the hardest to rank for due to high competition. Pay-Per-Click or PPC is Google’s way of saying “put your money where your mouth is.” In basic terms, a PPC campaign is a group of key words that are associated with an ad. When any of these terms are searched your ad will display in the paid advertisement section of Google’s search return page. If a user clicks on this ad Google gets paid. You decide on the amount you want to spend and the Drift2 Pittsburgh web marketing team will make sure you get the most out of your PPC budget by efficiently managing your PPC campaign.